Brand Redesign

  • Urban Indian Health Institute logo. The urban skyline image and the feather represent our mission to serve all American Indians and Alaska Natives (AI/ANs), with a focus on those who live in urban settings. The tricolor “leaves” on the left symbolize growth and forward thinking.
Category
Brand Management, Websites, Writing Samples
About This Project

Urban Indian Health Institute Steps Out in a New Style

My role: I managed the entire UIHI brand update and launch process along with a corresponding website update. I managed the collaboration with a designer and internal decision makers for the logo and brand collateral. I revised and expanded the brand guidelines. I wrote this brand launch story. The new brand is still in use by UIHI.